14 2 / 2012

Although my dog Cid doesn’t have much of a nose for microeconomics, he seems pretty excited about a recent purchase of treats from this hole-in-the-wall pet food store in Greenpoint. You’re probably thinking, “Whoa—Nate! Since you live in Sunset Park, wouldn’t it be more chill to purchase non-GMO Pupperoni from a store in YOUR part of Brooklyn? What are you doing, man??” That’s a great point!  What’s nice about Drop the Chain though, is I’m finding that you can commit as little or as much as you want in a way that makes you feel the most comfortable. You can obviously take DTC to an extreme, where you live off cabbage sourced from your nextdoor neighbor’s backyard for the rest of your life OR you can make minor—yet still transformative and meaningful—adjustments.  Anyone can do it, even dogs. 

Although my dog Cid doesn’t have much of a nose for microeconomics, he seems pretty excited about a recent purchase of treats from this hole-in-the-wall pet food store in Greenpoint.

You’re probably thinking, “Whoa—Nate! Since you live in Sunset Park, wouldn’t it be more chill to purchase non-GMO Pupperoni from a store in YOUR part of Brooklyn? What are you doing, man??” That’s a great point!  What’s nice about Drop the Chain though, is I’m finding that you can commit as little or as much as you want in a way that makes you feel the most comfortable. You can obviously take DTC to an extreme, where you live off cabbage sourced from your nextdoor neighbor’s backyard for the rest of your life OR you can make minor—yet still transformative and meaningful—adjustments.  Anyone can do it, even dogs. 

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